Strategic Management: Creating Competitive Advantages
by Gregory Dess, Alan Eisner, Gerry Mcnamara
Strategic Management: Creating Competitive Advantages offers an accessible foundation in strategic management, emphasizing the relationship between managerial thinking and competitive advantage. Written by Gregory Dess, Alan Eisner, and Gerry McNamara, this business text is designed for students and readers seeking a focused introduction to the field.
About This Book
Strategic Management: Creating Competitive Advantages introduces the study of strategic management through its central connection to organizational success.
The book focuses on how competitive advantages are created, understood, and considered within a management context.
Written by Gregory Dess, Alan Eisner, and Gerry McNamara, it is suited to readers seeking a business and educational foundation in strategic management.
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