Strategic Management: Creating Competitive Advantages
by Gerry Mcnamara, Gregory G. Dess, Alan B. Eisner, Steve Sauerwald
Strategic Management: Creating Competitive Advantages offers a focused introduction to business strategy and the principles behind building competitive advantages. Written for students and readers of management, it provides a structured foundation for understanding strategic management and its role in organizations.
About This Book
Strategic Management: Creating Competitive Advantages provides an academic foundation in strategic management.
The book focuses on the relationship between management decisions and the creation of competitive advantages.
It is suited to readers studying business strategy and organizational management.
Written by Gerry McNamara, Gregory G. Dess, Alan B. Eisner, and Steve Sauerwald.
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