Strategic Management: Creating Competitive Advantages
by Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin
Strategic Management: Creating Competitive Advantages introduces the core ideas of business strategy and organizational decision-making. Focusing on the creation and sustainability of competitive advantages, this book offers a foundation for students and readers seeking to understand how strategic management shapes organizational performance.
About This Book
Strategic Management: Creating Competitive Advantages examines the principles and practice of strategic management.
The book focuses on how organizations develop and sustain competitive advantages.
It provides a foundation for understanding business strategy and the choices involved in managing organizations.
Written by Gregory Dess, Alan Eisner, and G.T. (Tom) Lumpkin, it is suited to readers studying or exploring strategic management.
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