Strategic Management Creating Competiti
by Gregory Dess, Alan Eisner, Gerry Mcnamara, Seung-Hyun Lee
Strategic Management Creating Competiti introduces the study of strategic management through the central idea of creating competitive advantage. Written by Gregory Dess, Alan Eisner, Gerry McNamara, and Seung-Hyun Lee, it is suited to readers exploring business strategy, management, and related educational coursework.
About This Book
Strategic Management Creating Competiti presents a business-focused exploration of strategic management.
The book centers on the concept of creating competitive advantage.
It is authored by Gregory Dess, Alan Eisner, Gerry McNamara, and Seung-Hyun Lee.
This title may suit readers studying or seeking an introduction to business strategy and management.
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