Public Relations: Strategies and Tactics (11th Edition)
by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Public Relations: Strategies and Tactics offers a structured introduction to the field of public relations. In its 11th edition, the textbook examines the strategies and tactics associated with public relations practice and provides a foundation for students and readers studying communications, business, or marketing.
About This Book
Public Relations: Strategies and Tactics is a textbook focused on the principles and practice of public relations.
This 11th edition presents strategies and tactics for understanding and carrying out public relations work.
Written by Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber, the book is suited to readers seeking a structured introduction to the field.
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