Public Relations: Strategies and Tactics (8th Edition)
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Public Relations: Strategies and Tactics (8th Edition)

by Dennis L. Wilcox, Glen T. Cameron

Business Education Communication Marketing
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Public Relations: Strategies and Tactics offers a focused introduction to public relations, emphasizing the field’s strategies and tactics. Written by Dennis L. Wilcox and Glen T. Cameron, this eighth edition is designed for readers seeking a foundation in public relations practice and communication.

ISBN-13 9780205449446 ASIN 0205449441 Views 48 Publisher Allyn & Bacon Year 2005 Edition 8th Edition Format Hardcover Product Group Book Pages 640 Created July 09, 2026 Updated September 28, 2026
About This Book

Public Relations: Strategies and Tactics presents an introduction to the field of public relations.

This eighth edition focuses on the strategies and tactics used in public relations practice.

Written by Dennis L. Wilcox and Glen T. Cameron, the book is suited to readers studying or exploring public relations.

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I will be using this book for: