Public Relations: Strategies and Tactics, Updated Edition -- Books a la Carte (11th Edition)

by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Business Communication Marketing Public Relations

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Public Relations: Strategies and Tactics, Updated Edition is an 11th-edition textbook by Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber. It provides a course-focused resource on public relations strategies and tactics in a Books a la Carte format.

ISBN-13 9780134003559 ASIN 0134003551 Views 99 Publisher Pearson Year 2015 Edition 11 Format Loose Leaf Product Group Book Pages 432 Created May 10, 2026 Updated September 08, 2026

About This Book

Public Relations: Strategies and Tactics, Updated Edition presents an academic introduction to public relations strategies and tactics.

This 11th edition is designed as a textbook for study in public relations and related communications courses.

The book is authored by Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber.

Published in a Books a la Carte format, it offers the updated edition of this public relations resource.

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Public Relations: Strategies and Tactics, Updated Edition -- Books a la Carte (11th Edition)

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