Srini Sekaran

About the Author

Srini Sekaran is a seasoned product marketing expert with over two decades of experience in driving successful product launches for leading tech companies. As a former VP of Product Marketing at a Fortune 500 firm, he has honed a customer-centric philosophy that transforms complex market strategies into actionable insights. Srini's passion for simplifying the intricacies of product marketing stems from his hands-on roles in high-stakes environments, where he championed data-driven decisions and cross-functional collaboration. In his debut book, Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market, he distills years of wisdom into practical frameworks that empower marketers to connect deeply with audiences and achieve measurable growth. Beyond writing, Srini mentors emerging professionals and speaks at industry conferences on innovative go-to-market tactics.