Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
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Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

by Srini Sekaran

Business Marketing Product Management
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A concise guide offering a customer-centric approach to taking products to market, covering essential product marketing principles and strategies.

About This Book

Product Marketing, Simplified presents a customer-centric framework for bringing products to market.

The book outlines core principles and processes used by product marketing professionals.

Readers gain insight into aligning product development with customer needs and market demands.

The content focuses on foundational strategies rather than specific case studies or tools.

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I will be using this book for: