Solomon, Michael R.; Polegato, Rosemary; Zaichkowsky, Judith Lynne
1 book
About the Author
Solomon, Michael R.; Polegato, Rosemary; and Zaichkowsky, Judith Lynne are respected contributors to the study and teaching of consumer behavior. Their collaborative work connects marketing theory with the everyday experiences, motivations, identities, and cultural influences that shape how people buy, use, and value products and services. Through accessible explanations, practical examples, and research-informed perspectives, they help students and professionals understand consumers in a rapidly changing marketplace. Their work is especially valuable for readers seeking to link academic concepts with real-world marketing decisions and contemporary consumption patterns.
Common genres
Writing style
accessible
analytical
research-informed
Books by Solomon, Michael R.; Polegato, Rosemary; Zaichkowsky, Judith Lynne
