Consumer Behaviour: Buying, Having, and Being, Third Canadian Edition (3rd Edition)
by Solomon, Michael R.; Polegato, Rosemary; Zaichkowsky, Judith Lynne
Consumer Behaviour: Buying, Having, and Being offers a Canadian-focused introduction to the study of consumers. This third edition considers the connected roles of buying, having, and being, providing students with a foundation for understanding consumer behaviour within business and marketing contexts.
About This Book
Consumer Behaviour: Buying, Having, and Being examines the study of consumer behaviour from a Canadian perspective.
This third edition focuses on the ways buying, having, and being shape consumer experiences and decisions.
Written by Michael R. Solomon, Rosemary Polegato, and Judith Lynne Zaichkowsky, the book is suited to students and readers seeking a structured introduction to consumer behaviour.
Its subject matter connects consumer behaviour with business, marketing, and the study of people as consumers.
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