Sarabjit Singh Puri

About the Author

Sarabjit Singh Puri is a seasoned business strategist and author with over two decades of experience in rural marketing and economic development in emerging markets. His deep insights into the dynamics of underserved communities have made him a sought-after consultant for multinational corporations seeking to tap into untapped potential. Puri's writing demystifies the complexities of rural economies, offering practical frameworks for sustainable growth and innovation. In his acclaimed book 'Rural Market Unleashed 2.0,' he explores evolving strategies for engaging rural consumers in the digital age, blending case studies with forward-thinking analysis. A frequent speaker at industry forums, Puri continues to advocate for inclusive business models that bridge urban-rural divides, inspiring a new generation of entrepreneurs to rethink market expansion.