Sangeeta Dodrajka Bimaldeep Kaur

About the Author

Sangeeta Dodrajka Bimaldeep Kaur is a distinguished scholar and educator in the field of business studies, with a particular focus on the evolving landscape of marketing. Holding advanced degrees in commerce and management, she has dedicated her career to bridging theoretical principles with practical applications in the modern marketplace. Her insights draw from extensive research and real-world experience, offering readers a comprehensive understanding of consumer behavior, digital strategies, and sustainable business practices. As an author and consultant, Kaur has influenced countless professionals through her clear, actionable guidance, emphasizing innovation and ethical decision-making in a rapidly changing global economy. Her work continues to inspire the next generation of marketers to navigate challenges with foresight and creativity.