Principles of Modern Marketing
by Sangeeta Dodrajka Bimaldeep Kaur
Principles of Modern Marketing offers a structured introduction to the essential concepts of marketing. Written for students and general readers, it provides a foundation for understanding marketing as a contemporary business discipline and supports further study of marketing theory and practice.
About This Book
Principles of Modern Marketing introduces readers to the fundamental ideas and practices associated with marketing in a modern business context.
The book is suited to students, learners, and readers who want a structured foundation in marketing.
Its focus on principles makes it a useful starting point for understanding how marketing functions as a business discipline.
Reviews
No reviews yet. Be the first to review this book!