Robert B. Cialdini Phd
3 books
About the Author
Dr. Robert B. Cialdini is a renowned psychologist and professor emeritus of psychology and marketing at Arizona State University, where he has dedicated his career to unraveling the subtle forces that shape human behavior. Drawing from decades of research, including undercover studies in sales, advertising, and compliance tactics, Cialdini has become a leading authority on the principles of persuasion. His seminal work, Influence: The Psychology of Persuasion, has sold millions of copies worldwide and transformed how professionals in business, law, and everyday life understand influence dynamics. With the expanded edition, Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life, he offers updated insights into modern applications. Internationally recognized, Cialdini's accessible writing bridges academic rigor with practical wisdom, empowering readers to recognize and wield persuasive power ethically. His contributions continue to influence fields from marketing to public policy, making complex psychological concepts relatable and actionable.
Common genres
Writing style
accessible
evidence-based
engaging
