Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life

by Robert B. Cialdini Phd

Business Self-Help Psychology

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Explore the psychology of influence and persuasion with this new and expanded guide. Focused on everyday life, the book examines how influence shapes communication, decisions, and interactions, making it a useful resource for readers seeking a clearer understanding of persuasive behavior.

ISBN-13 9780062937650 ASIN 0062937650 Views 270 Publisher Harper Business Year 2021 Edition Expanded Format Hardcover Product Group Book Pages 592 Created February 12, 2026 Updated September 16, 2026

About This Book

Influence, New and Expanded presents an essential guide to the psychology of influence and persuasion.

The book focuses on how influence operates in everyday life.

It is designed for readers interested in understanding persuasion and its role in communication, decisions, and relationships.

This edition offers expanded coverage of the subject for contemporary readers.

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