Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
An essential guide to understanding the psychology of influence and persuasion, offering practical insights for recognizing and applying these principles in everyday life.
About This Book
Influence, New and Expanded explores the principles of persuasion and how they shape decisions in daily interactions.
The book examines psychological triggers that lead people to say yes and how these can be applied ethically.
Readers will learn strategies for recognizing influence tactics used by others in personal and professional settings.
Expanded content provides updated research and examples relevant to contemporary communication and marketing.
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