Paurav Shukla
1 book
About the Author
Paurav Shukla is an author and marketing educator whose work examines the strategic thinking behind memorable brands and sustainable business growth. In Brand Management: Principles and Applications for Effective Branding, he presents branding as a disciplined practice grounded in clear principles, practical application, and informed decision-making. His writing connects marketing theory with the everyday challenges faced by organizations seeking to build, manage, and strengthen their identities. Through an accessible and structured approach, Shukla offers readers useful perspectives on how brands create value, communicate meaningfully, and remain relevant in changing markets.
Common genres
Writing style
clear
practical
structured
Books by Paurav Shukla
