Brand Management: Principles and Applications for Effective Branding
by Jaywant Singh, Paurav Shukla
Brand Management: Principles and Applications for Effective Branding offers a focused guide to the principles and practices of brand management. Written by Jaywant Singh and Paurav Shukla, it explores branding from both conceptual and applied perspectives for readers seeking a clear business foundation.
About This Book
Brand Management: Principles and Applications for Effective Branding introduces the central ideas behind managing brands.
The book focuses on both brand management principles and their practical application.
It provides a business-oriented foundation for understanding how effective branding is approached and managed.
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