Paul W. Farris
1 book
About the Author
Paul W. Farris is an author and educator whose work helps readers understand how evidence, measurement, and analytical thinking can improve business decisions. His writing translates complex marketing concepts into practical frameworks for evaluating performance, interpreting data, and choosing effective strategies. With a focus on clarity and real-world application, Farris connects quantitative tools with the challenges faced by managers and organizations. His notable work, Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business), reflects his commitment to making analytics accessible, actionable, and relevant to contemporary marketing practice.
Writing style
clear
analytical
practical
Books by Paul W. Farris
