Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
by Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Marketing Analytics: Essential Tools for Data-Driven Decisions provides an accessible foundation for understanding how marketing analytics supports business strategy. Focusing on essential tools and data-driven thinking, this Darden Business title helps readers develop a more informed approach to evaluating marketing activity and making decisions.
About This Book
Marketing Analytics: Essential Tools for Data-Driven Decisions introduces the role of analytics in contemporary marketing and business decision-making.
The book focuses on essential tools and approaches for using data to evaluate marketing activity and inform strategy.
Written by Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox, it is part of the Darden Business collection.
It offers a resource for readers seeking a stronger foundation in data-driven marketing decisions.
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