Michel Chevalier
1 book
About the Author
Michel Chevalier is the author of Luxury Brand Management in Digital and Sustainable Times, a work focused on the evolving relationship between luxury, technology, and sustainability. His writing explores how established brands can preserve exclusivity and desirability while responding to digital transformation, changing consumer expectations, and global environmental concerns. Combining strategic perspective with an appreciation for luxury culture, Chevalier offers readers a thoughtful framework for understanding the industry’s present challenges and future opportunities. His work will appeal to professionals, students, and anyone interested in the business and cultural significance of luxury.
Common genres
Writing style
analytical
insightful
forward-looking
Books by Michel Chevalier
