Luxury Brand Management in Digital and Sustainable Times
by Michel Chevalier, Gerald Mazzalovo
Luxury Brand Management in Digital and Sustainable Times explores how digital change and sustainability are reshaping the luxury sector. With a focus on the evolving meaning of privilege, it provides a contemporary perspective for students, professionals, and anyone interested in luxury brands and their management.
About This Book
Luxury Brand Management in Digital and Sustainable Times examines the changing landscape of luxury and privilege.
The book focuses on the effects of digital transformation and sustainability on luxury brand management.
It offers a contemporary perspective for readers interested in how luxury businesses and brands can respond to a new market environment.
Written by Michel Chevalier and Gerald Mazzalovo, this title is suited to students and professionals exploring luxury, marketing, and business strategy.
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