Michael Trusov
1 book
About the Author
Michael Trusov is a distinguished scholar whose research bridges quantitative marketing and operations research. His work explores consumer behavior modeling, digital marketing analytics, and the application of advanced statistical methods to marketing problems. Trusov has contributed significantly to understanding how marketing science principles can inform business strategy and decision-making in contemporary markets.
Writing style
analytical
rigorous
scholarly
Books by Michael Trusov
