From Little's Law to Marketing Science: Essays in Honor of John D. C. Little (Mit Press)
by John R Hauser, Glen L Urban, Peter J Danaher, Janghyuk Lee, Laoucine Kerbache, John H Roberts, Rajendara Srivastava, Pamela D Morrison, Xavier Drèze, André Bonfrer, Makoto Abe, Masahiko Yamanaka, Ricardo Montoya, Oded Netzer, Kamel Jedidi, Guilherme Liberali, Erin Macdonald, Robert Bordley, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura, Sara Valentini, Elisa Montaguti, Scott A Neslin, Wendy W Moe, Michael Trusov, Dina Mayzlin, Jiwoong Shin, Linda Court Salisbury, Fred M Feinberg, Maria Luisa Ceprini, John D C Little
Essays honoring John D.C. Little explore advances in marketing science, operations research, and quantitative modeling across customer behavior and analytics.
About This Book
This volume gathers essays from leading scholars to celebrate the legacy of John D.C. Little in marketing science.
Contributors explore the evolution of analytical methods and models inspired by Little's pioneering work.
The collection highlights applications of operations research and quantitative techniques in marketing contexts.
Topics span customer behavior modeling, decision support systems, and the advancement of marketing analytics.
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