Margaret A. Neale

About the Author

Margaret A. Neale is a distinguished scholar and author renowned for her insightful explorations at the intersection of economics, psychology, and negotiation. With a career spanning decades as a professor at Stanford University's Graduate School of Business, she has dedicated her work to demystifying the art of negotiation, empowering individuals to achieve better outcomes in both professional and personal spheres. Drawing from rigorous research and real-world applications, Neale's writing bridges academic theory with practical advice, making complex concepts accessible to a broad audience. Her seminal book, Getting (More of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life, exemplifies her approach, offering readers a toolkit for mastering negotiations through behavioral insights and economic principles. Neale's contributions continue to influence leaders, educators, and negotiators worldwide, fostering a deeper understanding of human decision-making.