Lisa Dobias
1 book
About the Author
Lisa Dobias is the author of Advertising Media Planning, a work focused on the principles and practice of planning effective advertising campaigns. Her writing helps readers navigate the relationship between audiences, communication channels, budgets, and strategic decision-making. With an emphasis on clarity and practical application, Dobias presents complex marketing concepts in an accessible manner for students, professionals, and anyone seeking a stronger understanding of advertising strategy. Her work reflects an interest in how thoughtful media choices can connect organizations with audiences and support broader communication goals in an evolving media landscape.
Common genres
Writing style
clear
practical
analytical
Books by Lisa Dobias
