Advertising Media Planning
by Kim Bartel Sheehan, Larry D. Kelley, Lisa Dobias, David E. Koranda
Advertising Media Planning is a focused resource on the role of media planning in advertising. Authored by Kim Bartel Sheehan, Larry D. Kelley, Lisa Dobias, and David E. Koranda, it is suited to readers studying advertising, marketing, or related business subjects.
About This Book
Advertising Media Planning focuses on the subject of planning media for advertising.
Written by Kim Bartel Sheehan, Larry D. Kelley, Lisa Dobias, and David E. Koranda, this book provides a dedicated resource for readers interested in advertising media decisions.
It may serve as a useful reference for students and professionals seeking to explore the role of media planning within advertising and marketing.
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