Ken Peattie

About the Author

Ken Peattie is a distinguished scholar and author in the field of sustainable business practices, with a career spanning over three decades in academia and consulting. Holding a professorship at Cardiff University, he has dedicated his research to exploring how marketing strategies can drive environmental and social responsibility on a global scale. His seminal work, Sustainability Marketing: A Global Perspective, offers a comprehensive framework for integrating sustainability into core business functions, drawing on case studies from diverse international contexts to illustrate practical applications and challenges. Peattie's insights have influenced policymakers, corporate leaders, and educators worldwide, emphasizing ethical innovation and long-term ecological stewardship. Beyond academia, he advises organizations on green marketing initiatives, bridging theory and practice to foster a more sustainable economy.