Sustainability Marketing: A Global Perspective
by Frank-Martin Belz, Ken Peattie
A comprehensive guide exploring sustainability marketing strategies and global perspectives on responsible business practices and sustainable consumption.
About This Book
This book explores sustainability marketing from a global perspective.
It examines how businesses can integrate environmental and social considerations into their marketing strategies.
The authors provide insights into sustainable consumption patterns and responsible business practices.
Readers will learn about the challenges and opportunities in marketing sustainable products and services worldwide.
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