Keller/ Parameswaran/ Jacob

About the Author

Keller, Parameswaran, and Jacob are authors whose work explores the strategic principles behind building, measuring, and managing successful brands. Drawing on marketing research, business practice, and evolving industry perspectives, they present complex ideas in an accessible, structured format for students, professionals, and organizational leaders. Their approach connects foundational theory with practical decision-making, emphasizing how brand equity can be created, strengthened, evaluated, and sustained over time. Their widely recognized work, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e, reflects a clear commitment to rigorous analysis and useful insight in the field of contemporary marketing.