Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e
by Keller/ Parameswaran/ Jacob
Strategic Brand Management: Building, Measuring, and Managing Brand Equity offers a structured exploration of the principles behind brand management and brand equity. The fourth edition is designed for students and professionals in marketing, business, and management seeking a focused reference on strategic branding.
About This Book
Strategic Brand Management: Building, Measuring, and Managing Brand Equity presents a focused treatment of brand management and brand equity.
The book addresses the strategic dimensions of building, measuring, and managing brands.
It is suited to readers studying or working in marketing, business, and management.
Authored by Keller, Parameswaran, and Jacob, this fourth edition provides a structured resource on strategic brand management.
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