Jesper Thorlund

About the Author

Jesper Thorlund is a distinguished expert in business analytics and intelligence, with a career dedicated to bridging the gap between data-driven insights and strategic decision-making in modern organizations. Holding advanced degrees in economics and information systems, he has consulted for Fortune 500 companies, helping them transform raw data into actionable intelligence that drives competitive advantage. Thorlund's practical approach demystifies complex analytical tools, making them accessible to managers without technical backgrounds. His seminal work, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, part of the acclaimed Wiley and SAS Business Series, has become a cornerstone resource for professionals seeking to elevate their business intelligence practices beyond mere reporting to foster innovation and growth. Through his writings and lectures, Thorlund continues to empower leaders to harness the full potential of analytics in an increasingly data-centric world.