Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
by Gert H. N. Laursen, Jesper Thorlund
Shows managers how to move from standard reporting to strategic use of business intelligence and analytics for better decisions.
About This Book
This book explores how managers can leverage business intelligence tools beyond basic reporting.
It provides frameworks for turning data into actionable insights that support organizational goals.
Readers will learn methods to integrate analytics into everyday business processes.
The content emphasizes practical application for decision-makers in various industries.
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