Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
by Gert H. N. Laursen, Jesper Thorlund
Business Analytics for Managers explains how organizations can move beyond routine reporting and use analytics to support better business decisions. Written for managers, it offers a practical, accessible perspective on connecting business intelligence, data, and performance in today’s decision-focused environment.
About This Book
Business Analytics for Managers introduces business analytics as a practical extension of traditional business intelligence and reporting.
Written for managers, the book focuses on connecting data with business decisions and organizational performance.
It presents an accessible perspective on using analytics to move from reviewing information toward gaining actionable business insight.
Part of the Wiley and SAS Business Series, this title is suited to readers seeking a management-oriented understanding of business analytics.
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