Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley & SAS Business Series)
by Gert H. N. Laursen, Jesper Thorlund
This book guides managers in advancing business intelligence through analytics, moving past reporting to strategic insights. It covers practical methods to harness data for better decision-making and business outcomes in the Wiley & SAS Business Series.
About This Book
Business Analytics for Managers explores the application of analytics in business settings, focusing on taking intelligence beyond simple reporting.
The book provides insights into how managers can leverage data to inform decision-making and enhance organizational performance.
Part of the Wiley & SAS Business Series, it offers practical approaches to integrating analytics into business strategies.
Authors Gert H. N. Laursen and Jesper Thorlund share expertise on transforming data into actionable intelligence for managers.
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