Januarius Asongu
2 books
About the Author
Januarius Asongu is a distinguished scholar and thought leader in the fields of business strategy and corporate social responsibility, with a career spanning academia, consulting, and international advisory roles. Holding advanced degrees in management and economics, he has dedicated his research to exploring how organizations can integrate ethical practices with innovative strategies to achieve global legitimacy. His seminal work, Strategic Corporate Social Responsibility in Practice: Institutions, Strategy, Innovation, Marketing, and Global Legitimacy, offers a comprehensive framework for businesses navigating complex institutional landscapes. Asongu's insights draw from extensive fieldwork across emerging markets, emphasizing sustainable innovation and stakeholder engagement. A frequent speaker at global forums, he continues to influence policy and practice, advocating for responsible capitalism in an interconnected world.
Common genres
Writing style
analytical
insightful
practical
