Strategic Corporate Social Responsibility in Practice: Institutions, Strategy, Innovation, Marketing, and Global Legitimacy
Strategic Corporate Social Responsibility in Practice presents a focused examination of CSR across institutions, strategy, innovation, marketing, and global legitimacy. Januarius Asongu brings these interconnected themes together for readers interested in understanding the practical and strategic dimensions of corporate social responsibility in organizations and global business contexts.
About This Book
Strategic Corporate Social Responsibility in Practice examines corporate social responsibility from a practical, organization-focused perspective.
The book addresses the relationship between institutions and corporate responsibility, highlighting the strategic context in which CSR operates.
It explores innovation and marketing as important dimensions of CSR practice.
Global legitimacy is also considered as part of the broader discussion of responsible corporate activity.
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