Jack Z. Sissors
1 book
About the Author
Jack Z. Sissors is the author of Advertising Media Planning, Seventh Edition, a practical resource for understanding the strategy, analysis, and decision-making behind effective advertising campaigns. His work reflects a clear interest in the intersection of media, markets, audiences, and measurable communication outcomes. With an emphasis on organized thinking and real-world application, Sissors presents complex planning concepts in an accessible format for students, educators, and advertising professionals. His contributions are especially valuable to readers seeking a structured foundation in media selection, campaign development, and the evolving practice of advertising planning.
Common genres
Writing style
clear
practical
analytical
Books by Jack Z. Sissors
