Advertising Media Planning, Seventh Edition
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Advertising Media Planning, Seventh Edition

by Jack Z. Sissors, Roger B. Baron

Business Education Marketing Advertising
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Advertising Media Planning, Seventh Edition is a focused reference for readers interested in advertising media planning. Written by Jack Z. Sissors and Roger B. Baron, this seventh edition belongs to the fields of business, marketing, advertising, and education.

ISBN-13 9780071703123 ASIN 0071703128 Views 79 Publisher McGraw Hill Year 2010 Edition 7th Format Hardcover Product Group Book Pages 496 Created August 26, 2026 Updated September 25, 2026
About This Book

Advertising Media Planning, Seventh Edition focuses on the subject of advertising media planning.

This edition is authored by Jack Z. Sissors and Roger B. Baron.

It is suited to readers seeking a book centered on advertising, media, and their role in business and education.

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I will be using this book for:
2 total votes