J. Floch
1 book
About the Author
J. Floch is a writer and thinker whose work explores the ways meaning, symbols, and communication shape public life and commercial practice. In Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series), Floch examines the relationship between semiotic interpretation and marketing strategy, bringing analytical precision to the study of messages, brands, and cultural meaning. The work will appeal to readers interested in communication, consumer culture, marketing theory, and the interpretive frameworks that reveal the strategies beneath everyday signs.
Common genres
Writing style
analytical
scholarly
interpretive
Books by J. Floch
