Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)
by J. Floch
Semiotics, Marketing and Communication explores the meanings beneath marketing messages and strategic communication. Drawing on a semiotic perspective, J. Floch examines how signs operate within marketing practice, offering readers a conceptual approach to understanding communication, strategy, and the creation of meaning in an international marketing context.
About This Book
Semiotics, Marketing and Communication examines the relationship between signs, meaning, marketing, and communication.
The book presents marketing as a field in which messages and strategies can be understood through the meanings they create and convey.
It offers a conceptual perspective on the structures beneath marketing communication and strategic practice.
Part of the International Marketing Series, this work is suited to readers interested in marketing, communication, and semiotic analysis.
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