Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran
1 book
About the Author
Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, and Ambi M.G. Parameswaran are associated with influential work in marketing education and brand strategy. Their collaborative scholarship offers readers a structured understanding of how brands are built, managed, strengthened, and sustained in changing markets. Combining conceptual clarity with practical relevance, their work is suited to students, educators, business professionals, and anyone seeking a deeper appreciation of strategic branding. Through accessible explanations and rigorous frameworks, they contribute to the study and practice of contemporary marketing and brand management.
Common genres
Writing style
analytical
structured
accessible
Books by Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran
