Pearson Education Strategic Brand Management, 5TH edition
by Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran
Strategic Brand Management, 5TH edition is a Pearson Education title focused on the study of strategic brand management. Written by Isaac C. Jacob, Kevin Lane Keller, Vanitha Swaminathan, and Ambi M.G. Parameswaran, it is suited to readers exploring branding within a business and educational context.
About This Book
Strategic Brand Management, 5TH edition presents a business-focused treatment of strategic brand management.
This Pearson Education title is intended for readers studying or exploring branding and related business concepts.
The book is associated with Isaac C. Jacob, Kevin Lane Keller, Vanitha Swaminathan, and Ambi M.G. Parameswaran.
As a fifth edition, it provides an updated edition of a text focused on strategic brand management.
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