Hanna Schramm-Klein
2 books
About the Author
Hanna Schramm-Klein is an accomplished scholar and author specializing in retail management, strategic marketing, and international business. Her work examines the evolving structures, strategies, and consumer-focused practices that shape modern retailing across global markets. Through rigorous research and accessible analysis, she connects academic insight with practical applications for professionals, educators, and students. She is the author of Strategic Retail Management: Text and International Cases, a resource that offers a comprehensive perspective on retail strategy and international case studies. Her writing contributes to a deeper understanding of how retailers can adapt, compete, and create lasting value.
Common genres
Writing style
analytical
accessible
research-driven
