Strategic Retail Management: Text and International Cases
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Strategic Retail Management: Text and International Cases

by Dirk Morschett, Joachim Zentes, Hanna Schramm-Klein

Business Case Studies International Business retail management Strategic Planning
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Strategic Retail Management: Text and International Cases offers an academic introduction to retail strategy through a combination of explanatory text and international cases. Authored by Dirk Morschett, Joachim Zentes, and Hanna Schramm-Klein, it provides a structured resource for studying strategic retail management in an international context.

ISBN-13 9783658101824 ASIN 3658101822 Views 62 Publisher Springer Gabler Year 2016 Edition 3rd revised ed. 2017 Format Paperback Product Group Book Pages 484 Adult No Created August 31, 2026 Updated September 27, 2026
About This Book

Strategic Retail Management: Text and International Cases presents a focused examination of retail management and strategy.

Written by Dirk Morschett, Joachim Zentes, and Hanna Schramm-Klein, the book combines instructional text with international cases.

Its international perspective supports study and discussion of retail management across different markets and business environments.

The book is suited to readers seeking an academic resource on strategic issues in retailing.

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I will be using this book for:
2 total votes