Strategic Retail Management: Text and International Cases (Business and Management)
by Dirk Morschett, Joachim Zentes, Hanna Schramm-Klein
Strategic Retail Management: Text and International Cases presents the principles of retail strategy alongside international case material. With its focus on strategic management and global retail contexts, the book offers a structured resource for students and readers developing a deeper understanding of the retail industry.
About This Book
Strategic Retail Management: Text and International Cases provides an academic and practical introduction to the strategic management of retail businesses.
The book combines foundational text with international cases, offering a broad perspective on retail strategy across different markets.
It is designed to support the study of retail management, strategic decision-making, and the challenges of operating in an international retail environment.
Suitable for students and readers seeking a structured overview of contemporary retail management.
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