Frances Brassington

About the Author

Frances Brassington is a distinguished academic and author renowned for her insightful contributions to the field of marketing education. With a career spanning over three decades, she has dedicated herself to demystifying complex marketing principles for students and professionals alike, blending theoretical rigor with practical application. Her seminal work, Value Pack: Principles of Marketing (Including Pin Card), exemplifies her commitment to accessible learning resources that empower readers to navigate the dynamic world of consumer behavior, branding, and strategic planning. Brassington's expertise has influenced countless curricula in business schools across the UK and beyond, earning her accolades for fostering innovative teaching methodologies. Outside academia, she advocates for ethical marketing practices in an increasingly digital landscape, drawing from her extensive consulting experience with leading firms.