Value Pack: Principles of Marketing (Including Pin Card)
by Frances Brassington, Stephen Pettitt
Principles of Marketing offers an introduction to fundamental marketing concepts and practices. Written by Frances Brassington and Stephen Pettitt, this value-pack edition includes a PIN card and provides a focused resource for students and readers developing their understanding of marketing.
About This Book
Principles of Marketing introduces the core ideas and practices associated with marketing.
This value-pack edition is written by Frances Brassington and Stephen Pettitt.
The book includes a PIN card as part of the value pack.
It is suited to readers seeking a structured introduction to marketing principles.
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