菲利浦‧科特勒(Philip Kotler)
1 book
About the Author
菲利浦‧科特勒(Philip Kotler) is a globally renowned marketing authority whose work has shaped modern business strategy for decades. He is widely recognized for his ability to blend academic rigor with practical insights, helping organizations navigate evolving consumer landscapes. His latest contribution, 行銷5.0: 科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機 (Traditional Chinese Edition), explores how technology and human-centric approaches can be seamlessly integrated to create compelling customer experiences in the digital age.
Common genres
Writing style
insightful
practical
authoritative
Books by 菲利浦‧科特勒(Philip Kotler)
