行銷5.0: 科技與人性完美融合時代的全方位戰略，運用MarTech，設計顧客旅程，開啟數位消費新商機 (Traditional Chinese Edition)
by 菲利浦‧科特勒(Philip Kotler), 陳就學(Hermawan Kartajaya), 伊萬‧塞提亞宛(Iwan Setiawan)
Explore Marketing 5.0 and learn how to fuse technology with human-centric strategies to design customer journeys and unlock new digital business opportunities.
About This Book
This book explores the evolution of marketing in the age of advanced technology and changing consumer behavior.
It introduces Marketing 5.0 as a framework that integrates MarTech tools with human insight.
Readers will learn how to design seamless customer journeys across digital platforms.
The content emphasizes creating meaningful connections while leveraging data-driven strategies.
Practical approaches are presented for businesses seeking to thrive in the new digital consumption landscape.
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